I Didn't Consider Branding

Here in Season 2, I'm focusing on life and ministry from the time we arrived in Provo, Utah until the launch service of our new church plant.

In this episode, I discuss how I gave no consideration to branding, resulting in inconsistent and embarrassing messaging.

At minute [18:20] I recommend GotPrint.com for printing promotional materials.

At minute [19:11] I share a story of printing follow-up letters on wedding invitations I bought at Office Depot. This is them.

At minute [22:49] I reference two articles I recently read, "The age of average" and "HGTV is making our homes boring and us sad, one study says."

At minute [23:54] I mention two churches that CrossPoint Church is often confused with because of the sameness of our names and/or logos: CenterPoint Church and Crossroads Church. Both are great churches!

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